POSTPONED – Pamela J. Turbeville Colloquium Speaker Series – 'Negotiating the Child's Consumer Environment: Current Challenges for Parents and Children'

When: March 27, 2020 1:15pm to 2:30pm

Due to concerns about the new coronavirus, this event has been postponed until a later date.

Join the Frances McClelland Institute for Children, Youth, and Families for our sixth Turbeville Speaker Series event of the semester. Matthew Lapierre, Ph.D., from the UArizona Department of Communication will present on his research titled "Negotiating the Child's Consumer Environment: Current Challenges for Parents and Children."

Abstract: The average child growing up in the United States is typically exposed to hundreds of thousands of marketing/advertising messages by the time they reach adulthood. Companies are eager to reach these young consumers because they spend their own money on products, represent a lifetime of future purchases, and are vital contributors to family spending. However, researchers and child advocates have long worried that commercial exposure is potentially harmful to children and families and that targeting children with these messages is fundamentally unfair because of children's cognitive/affective immaturity. This talk will explore these particular issues by reviewing the author's research on children's consumer environments, the issues parents face regarding children's consumer behavior, and how children's development is specifically implicated as they enter the consumer environment.

About FMI: The Frances McClelland Institute for Children, Youth, and Families serves as a catalyst for cross-disciplinary research on children, youth, and families at the University of Arizona. Our research initiatives address questions important to the development and well-being of contemporary children, youth, and families, with the goal of improving basic understanding to enhance the lives of the people of Arizona and the world. 


Audience: All

Where

Campus: Main Campus

Address

Contact info & links

Contacts

Ali Tsosie-Harvey Norton School of Family and Consumer Science, The Frances McClelland Institute for Children, Youth, and Families

Requests for disability-related accommodations should be directed to the event's primary contact: Ali Tsosie-Harvey