Want to use an official University of Arizona logo to dress up a T-shirt for your club or department? There's more to it than stamping the block A on a white pocket tee.
Whether you want to use a University logo on a banner, Web site, brochure or piece of merchandise, there are rules for using symbols associated with the University brand.
But not everyone knows the ropes when it comes to issues like trademarks and copyright laws, which is why the UA's Office of External Relations has developed a Web portal to help employees and others find tools and information related to UA branding, logo use, trademarks, product licensing, technology transfer, copyright laws and more.
Called UABasics, the Web site helps users decide whether they need copyright or trademark approval and how and when to work with the Office of the General Counsel and the Office of Technology Transfer.
The site is broken down into the following categories:
- Logos and marks
- Photos and video
- Intellectual property
- Corporate sponsorships and promotions
- Legal – Office of the General Counsel
It also offers links to resources such as the Red Bar Café – a Web site offering logo art, stock campus photos, PowerPoint presentation templates and more.
The portal was designed so that members of the campus community can access information on topics such as licensing and copyright laws in one place, said Kate Jensen, assistant vice president for marketing.
Whether it's a faculty member looking for information on appropriate uses for copyrighted materials or a sorority member wanting to include a UA symbol on a sweatshirt, the pertinent information is centrally available through the site.
"There are so many great Web sites on campus that give people information, but sometimes people don't have a good idea where to start," Jensen said.
"This was designed to allow people to self-select and get to the place they need more quickly."