'Food for Thought'
Students in the University of Arizona Marketing 425 course Advertising Management in the Eller College of Management spent the semester developing a campaign for the Anti-Defamation League's challenge to mitigate hate speech on campus. The challenge is part of a program presented by EdVenture Partners to bring real-life marketing and advertising challenges to students to develop creative ways to change points of view.
The students developed an event called "Food for Thought," which will assemble people from different backgrounds together to share dinner on 30 tables set up banquet-style on Tyndall Avenue between Speedway Boulevard and First Street.
Of special focus is the Islamic Center of Tucson, which has endured vandalism and taunts since two private high-rise towers were constructed near it just west of campus. The Eller students contacted the mayor's office and the City of Tucson to close one block of Tyndall Avenue to hold the event in the street at the sight of previous hostilities to demonstrate a powerful statement against hate. Representatives from the Islamic Center of Tucson and University of Arizona leadership, as well as Tucson Mayor Jonathan Rothschild, will attend and speak.
The class has gathered food and product donations from area restaurants and organized the meal to include students from across campus. Representatives from the Islamic Center of Tucson as well as UA students and administrators will attend and speak.
This event originally was scheduled for April 11.