With March Madness underway, Wildcat fans have reason to celebrate.
The University of Arizona encourages members of the campus community to cheer on the team, and to do it in a way that's both fun and safe.
To encourage all UA men’s basketball fans to Bear Down With Pride, the University, in partnership with the UA Police Department and the Tucson Police Department, has launched an awareness campaign that encourages safe, smart and fun celebrations during the duration of the tournament.
"We know our students are excited to support the team and show their spirit. We earned – and deserved – a reputation this year for having student fans who are incredibly passionate and energetic," said UA Athletics Director Greg Byrne. "They make a big difference at the game and we're confident that will continue on campus and across Tucson as everyone keeps on showing their Wildcat pride."
UA Student Affairs and Enrollment Management, University Relations and UAPD, along with the Tucson Police Department, will use social media, e-newsletters, media relations and campus engagement to communicate with students and their parents, as well as Tucson fans, about celebrating responsibly as they revel in the team’s strides toward the Final Four.
"It's a great time to be a Wildcat," said UA President Ann Weaver Hart. "When our basketball team does well, it reflects well on everyone in our campus community. How our fans celebrate reflects on us too. That's why we want everyone to enjoy this moment, and to do it safely and responsibly."
Byrne will be repeating that message in the coming days. Students and employees can help him spread the message via social media by sharing the hashtag he's using: #BearDown With Pride.
Byrne also videotaped a special message to fans. Watch it below.